NEW YORK January 26th, 2024 – renowned search industry pioneer Mike Grehan today announced the launch of a brand-new resource for modern marketers. The Marketing Experts Collective brings together along with Grehan luminaries and industry stalwarts Kevin Lee, Chris Boggs, Jake Sapirstein, Jonathan Cho, Daniel Olduck, and Jaime Nash. All are company owners and former senior executives connected with brands such as iProspect, Mindshare, Acronym, Didit, Reprise, NP Digital and global software giant SAP.

Marketing is being transformed by Artificial Intelligence (AI), introducing rapid technological advances that alter consumer behavior and media consumption. Which is why many marketing teams now seek external expertise to help them with advice and training to navigate challenges and drive innovation. MEC Consulting Group is a solution that was formed as an idea shared between seven colleagues/friends at a marketing industry event in 2023.

The preference for in-house marketing teams versus partnering with external agencies varies among global brands and is influenced by a range of factors. Both approaches have their advantages and challenges, and the decision often depends on the specific needs, goals, and resources of the brand. “However, the demand for consulting and expert guidance by in-house teams to assist them in their endeavors to adapt to rapid changes is very prominent in the industry” says MEC Consulting founding partner Mike Grehan. “That’s why we decided to come together and bring our expertise in all areas from search to social to media, email, and analytics as well as creative. We’ve all worked with major enterprise-level brands and have a full grasp of the challenges they’re currently encountering.”

One of the primary benefits of engaging consultants is the access to specialized knowledge and expertise. MEC Consulting Group brings together seasoned professionals with extensive experience across the marketing spectrum. Whether it’s strategic planning, process optimization, technology implementation, they possess the skills necessary to address specific challenges and provide valuable guidance and solutions. Collectively they have 175 years’ experience in digital marketing with some of them having been online since 1995. So, the many years of experience dealing with technology and consumer behavior changes have prepared them well for the exciting, yet extremely complex changes taking place in marketing right now.

About MEC Consulting.

Although formally founded as Marketing Experts Collective, for marketing communications purposes they are known as MEC Consulting Group. This industry brain trust is designed as a companion unit to work with in-house teams, their chosen agencies, and technology providers alike. With a totally integrated approach clients benefit from expertise and specialized knowledge, objective and external perspective, problem solving and innovation with project management and implementation included.

MEC Consulting Group is based in New York City. All seven partners are available for comments and interviews. Contact Mike Grehan directly: mike@marketingexpertscollective.com